PCMA and Gevme Introduce Enhanced Spark Platform

LAS VEGAS, NEVADA (OCTOBER 8, 2024) -- PCMA and CEMA President and CEO, Sherrif Karamat, CAE, and Veemal Gungadin, Gevme CEO today announced enhancements to Spark, including the ability to identify viable destinations and venues. Spark, introduced to the global business events community nearly 16 months ago, is the only generative AI tool built by event professionals for event professionals, and now boasts more than 9,000 users.

The integration with Tempest will enable business events strategists to be even more productive providing the capability to identify destinations and venues that meet their needs and criteria, all in one spot, the Spark platform.

“Business events strategists are continually seeking opportunities to be as productive as possible while at the same time being mindful of their footprint and impact on destinations and venues,” said Karamat. “We continue to grow and evolve Spark in the AI business events industry space by creating alliances with organizations that can help bring the supply and demand side of the business together through a more seamless and efficient user experience.”

The partnership with Tempest not only delivers efficiencies for business events strategists, it also allows the destination marketing organizations (DMO) and venues to be at the forefront of more than 9,000 event professionals already engaged with Spark.

“We’re excited to partner with PCMA and Gevme on the Spark integration, enhancing its already robust event planning capabilities,” said Alex Heimann, CEO, Tempest. “This collaboration channels high-quality data from destination organizations into the foundational models powering Spark, equipping event professionals with reliable, authoritative destination information and insights.”

Several destinations, including Dallas, Detroit, Long Beach, Minneapolis and Pittsburgh are in the early integration process with Spark through the alliance with Tempest.

“Meet Minneapolis has been actively exploring the potential of AI tools to enhance our operations, so we are proud to be selected for the partnership between PCMA, Gevme and Tempest,” said Melvin Tennant, CAE, President & CEO, Meet Minneapolis. “These organizations are committed to advancing our industry, and Spark is a great example of that shared vision. Powered by unique and valuable destination data, this tool will enable meeting professionals to seamlessly connect with local businesses to fulfill their event needs. Meet Minneapolis is excited to utilize this innovative solution to improve our customer engagement and streamline processes.”

“With this new integration, Spark is advancing its ability to connect the right people, places, and opportunities in one seamless platform. By partnering with Tempest, we are making it easier for event professionals to not only find suitable destinations and venues but to make data-driven decisions that align with their sustainability goals and event requirements. This is about empowering event strategists with actionable insights, and we're excited to see how our growing community of users will leverage these enhanced capabilities to create impactful experiences.”, said Veemal Gungadin, CEO, Gevme.

Industry Leaders Utilizing Spark to Streamline Event Efficiencies

The IMEX marketing team is using Spark during IMEX America 2024 to repurpose educational content in real time to its social and email channels. ASAE created a comprehensive 350-page compendium highlighting all content sessions from the 2024 Annual Meeting and issued to all participants.

Continuous Platform Updates

• All Spark paid plans have been upgraded with the latest Large Language Models (LLMs) with higher limits for input characters. Enterprise customers can now upload PDF documents of up to 400 pages and videos of up to eight hours.
• Spark makes event session content more accessible supporting more than 30 languages, including newly added languages such as Korean, Japanese, Arabic, among others.
• Spark is now integrated natively with Gevme’s Snapsight. This means that event session content is immediately available within Spark allowing for segmentation and repurposing into various formats and communications channels.

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MEDIA CONTACT
Meghan Risch
PCMA
Chief of Staff, Vice President, Corporate Communications
Email: [email protected]

About PCMA

PCMA, PCMA Foundation, and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose, and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA, and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About Gevme

As a premier event technology provider in the Asia-Pacific region, Gevme offers innovative solutions for in-person, hybrid, and virtual events. Our comprehensive suite of event management tools powers seamless and customizable event experiences, making event planning efficient, engaging, and profitable. With Gevme, event professionals can streamline the planning process, saving time and resources. Our customizable solutions enable businesses to create interactive and personalized experiences for attendees, fostering memorable and impactful connections between organizations and their audiences. Having successfully orchestrated over 80,000 events globally, the Gevme team pushes the boundaries of event technology, setting new standards for the industry. Find out more about how Gevme can help you transform your events into truly engaging and successful experiences at www.gevme.com.

About Tempest

Tempest provides Software, Web and Digital Marketing solutions that empower innovative Destination Organizations to grow and make a positive impact in their communities. For more information, www.tempest.im.