Escape to rugged beaches and coastal rainforests.

Client: Lincoln City Visitors and Convention Bureau
Location: Lincoln City, OR
Industry: Destination Marketing

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With a new logo and brand positioning in place, Lincoln City Visitors and Convention Bureau partnered with Tempest to take its web presence to the next level. Lincoln City VCB began the project with a comprehensive research study that analyzed the travel experience from the viewpoint of its local community, consumers, and competition. The resulting insightful report formed the foundation for all digital executions.

Tempest's creative team also conducted a thorough in-market discovery process to gain firsthand experience with the Lincoln City travel experience. The discovery process empowered our team to capture the authentic spirit of coastal Oregon travel.

The new website brings the brand to life through a responsive, mobile-first design and stunning photography showing travelers engaged in unique outdoor experiences. To convey the energy of the destination, aqua and blue sea tones are offset with warm pink and orange hues. Bold, artistic fonts and copy invite the user to explore more of the destination, while playful, interactive surprises leave visitors with a smile.