30%
Increase in Organic Traffic
Increase in Organic Traffic
Increase in Mobile Visitors Since Launch
Increase in Website Traffic
The Louisville Convention and Visitors Bureau partnered with Tempest to reimagine its website and more effectively promote the destination’s new brand.
Client: Louisville Convention and Visitors Bureau
Location: Louisville, KY
Industry: Destination Marketing
Awards: Gold Adrian Award for Website Design & Development
Other Projects: Programmatic Media Campaign
Louisville has evolved significantly as a city over the past few years and the CVB wanted to embrace emerging elements of the community’s brand such as culinary tourism and bourbonism. Tempest was tasked with crafting a website user experience that highlighted the evolving Louisville brand, providing a look and feel that captured Louisville’s sophisticated Southern feel.
It was important to get the new website to market quickly to coordinate with a new brand rollout and Tempest was able to deliver a world-class digital marketing platform within an eight-month development cycle. The resulting award-winning, mobile-first website leverages the latest user interface technology and is optimized for maximum speed and performance.
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