Tourism Economics partnered with Tempest for a branding refresh and website redesign.
Hundreds of organizations rely on Tourism Economic's research to make decisions and guide their travel and tourism initiatives into the future. Tourism Economics approached Tempest to refresh its website and branding with a clean, modern look.
A crips logo treatment, soothing color palette of cool blues and greens, and reader-friendly fonts, all combine to deliver a trustworthy and content-first experience. Navigation and Information Architecture updates re-organized website content so that visitors can dive right into their preferred area of research. This new web platform also leverages the Craft CMS, making it easy for the Tourism Economics team to update the site and continue to share robust information with its audience.